10.10 is an annual US-based, purpose-driven shopping festival centered around revitalizing the hard-hit retail sector while strategically keeping the consumer at the core of its objectives.

2021 LIVESTREAM SHOPPING

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10.10

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SHOPPING 2021

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10.10 is an annual US-based, purpose-driven shopping festival centered around revitalizing the industry, bringing together a collective of retailers, brands, livestream partners, press etc, strategically keeping the consumer at the core of its objectives.

10.10 Shopping Festival

WHAT IS 10.10?

10.10 is an annual, US-based, purpose-driven shopping festival centered around strategically connecting retailers and brands with consumers wanting to make a difference.

In 2021, the second edition of the 10.10 Shopping Festival will be held on October 10 and will see participation from nationally recognized brands and retailers as well as up-and-coming brands. The event is focused on accelerating consumer adoption of livestreaming; Coresight Research survey findings from March 2021 indicate that just 31.5% of US consumers have watched a shoppable livestream, indicating huge opportunity in the interactive shoppable-video space.

WHO ARE WE?

We are brands, retailers, technology partners and retail industry associations that have joined forces to incentivize early holiday shopping to help decrease the pressures on the supply chain during the holiday season. Consumer engagement will be increased by using streaming platforms that offer shoppable content. In addition, the event will provide givebacks to select philanthropic organizations.

WHY 10.10?

Shopping festivals have an impressive track record of success. Since their inception, Alibaba’s Singles’ Day and JD.com’s 6.18 in China have both grown exponentially. In 2020, 10.10 involved 50 retailers and brands, 13 charities and 11 supporting partners. We expect 10.10 to experience rapid growth and drive the adoption of livestreaming e-commerce. With fewer fundraising events being held, this feel-good festival provides national nonprofit foundations the opportunity to increase donations, collecting a proportion of sales made during the festival.

WHAT IS 10.10?

10.10 is an annual, US-based, purpose-driven shopping festival centered around strategically connecting retailers and brands with consumers wanting to make a difference.

In 2021, the second edition of the 10.10 Shopping Festival will be held on October 10 and will see participation from nationally recognized brands and retailers as well as up-and-coming brands. The event is focused on accelerating consumer adoption of livestreaming; Coresight Research survey findings from March 2021 indicate that just 31.5% of US consumers have watched a shoppable livestream, indicating huge opportunity in the interactive shoppable-video space.

WHO ARE WE?

We are brands, retailers, technology partners and retail industry associations that have joined forces to incentivize early holiday shopping to help decrease the pressures on the supply chain during the holiday season. Consumer engagement will be increased by using streaming platforms that offer shoppable content. In addition, the event will provide givebacks to select philanthropic organizations.

WHY 10.10?

Shopping festivals have an impressive track record of success. Since their inception, Alibaba’s Singles’ Day and JD.com’s 6.18 in China have both grown exponentially. In 2020, 10.10 involved 50 retailers and brands, 13 charities and 11 supporting partners. We expect 10.10 to experience rapid growth and drive the adoption of livestreaming e-commerce. With fewer fundraising events being held, this feel-good festival provides national nonprofit foundations the opportunity to increase donations, collecting a proportion of sales made during the festival.

Research & Education

Coresight Research, Shopkick and Fashwire Introduce the New 10.10 Shopping Festival.

The Global Shopping Festival of 10.10 Festivalizes Holiday 2020.

Three Things You Need To Know: The New 10.10 Shopping Festival.

Press

Livestream Shopping 2021: Unlock Next-Gen Live Commerce.

August 18, 2021

Livestreaming e-commerce has exploded in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive online sales.

A New Shopping Holiday Aims to Avoid a Void Under the Tree

September 13, 2020

With 2020 proving disastrous for retailers, a group is introducing a new shopping holiday for a much-needed boost — or at least to help prevent things from getting worse. It’s called 10.10, ….

The holiday sales season to begin Oct. 10, earlier than normal.

August 31, 2021

The Christmas creep of the past few years will move even earlier in 2020 as retailers work to pull sales forward amid a sluggish supply chain and ongoing consumer fears around safety from COVID-19.

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2020 Supporting Partners

We Would Love to Hear from You

Whether you are curious about sponsorship, partnership, livestreaming or press, we are ready to answer any and all questions.

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We Would Love to Hear from You

Whether you are curious about sponsorship, partnership, livestreaming or press, we are ready to answer any and all questions.

Contact Form