To showcase social commerce best practices and give retailers and consumers alike the opportunity to explore and test the channel, Coresight is partnering with social commerce platform, LiSA, to host a social and livestream discovery day!
10.10 Event Time:
Register to join the virtual event here:
If you can join us for the in-person event in London, please do!
WHAT IS 10.10
10.10 is an annual, social commerce shopping festival that connects consumers with brands and retailers to jump-start the holiday shopping season with special deals and exclusive offerings.
This year marks the 4th annual 10.10 shopping festival, which builds on the success of the prior three years, where Coresight brought together more than 100 brands and retailers to provide exclusive deals via livestreaming technology and shopping experiences.
THE BENEFITS OF SOCIAL COMMERCE
The festival this year is focused on showcasing social commerce best practices to enhance engagement with consumers and create a repeatable new revenue stream for retailers. Social commerce provides a channel for retail companies to meet fast-changing consumer demand—but, to capitalize on the burgeoning social commerce opportunity, they need to offer valuable content, leverage internal staff and external talent to host events, and establish a live shopping strategy that takes into account platforms and frequency of sessions.
Social commerce is a key component of our outlook for the future of retail. As brand and retailers face an uncertain economic environment following the pandemic, they are reinventing their business to stimulate demand and drive conversion. Cost-effective marketing channels such as livestream shopping and social commerce are ideal channels for brands and retailers to not only drive revenue, but also create deeper connections with their consumers, enhance brand and product education, reduce return rates and increase customer satisfaction.
Coresight Research regularly publishes on the topic of social commerce. Below is a selection of our social commerce research, and to find more detailed information on the topic of social commerce and more, visit www.coresight.com
Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to changing consumer demands and expectations, and provides retailers and consumer brands with strategies for utilizing technology to innovate for success in today’s challenging global economic environment. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including Generative AI, Web3, livestream shopping, instant commerce, retail media, social commerce, sustainability, supply chain, omnichannel, loyalty and more.
Next Generation Retail has two chapters dedicated to social commerce, featuring livestreaming, content to commerce and other social commerce tactics such as influencer commerce, group buying and many more.
Next Generation Retail authors Deborah Weinswig and Renee Hartmann have created a series of executive education sessions building upon key themes and technology from their book Next Generation Retail, including timely innovation topics such as AI, social commerce, retail media, Web3, sustainability and more. Learn more about our training and education at www.nextgenerationretail.co.