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WHAT IS 10.10?

10.10 is an annual, purpose-driven livestream shopping festival that connects consumers with brands and retailers to jump-start the holiday shopping season with special deals and exclusive offerings, while giving back to charity. The festival this year builds on the success of the 2020 and 2021 10.10 festivals that featured more than 50 retailers and more than 10 charities.


The festival this year is focused on showcasing livestreaming best practices to enhance engagement with consumers and create a repeatable new revenue stream for retailers. Livestreaming provides a channel for retail companies to meet fast-changing consumer demand—but, to capitalize on the burgeoning live shopping opportunity, they need to offer valuable content, leverage internal staff and external talent to host events, and establish a live shopping strategy that takes into account platforms and frequency of sessions.

Livestream shopping is a key component of our outlook for the future of retail. As brand and retailers face an uncertain economic environment following the pandemic, they are reinventing their business to stimulate demand and drive conversion. Cost-effective marketing channels such as livestream shopping and social commerce are ideal channels for brands and retailers to not only drive revenue, but also create deeper connections with their consumers, enhance brand and product education, reduce return rates and increase customer satisfaction.

Research & Education

October 1, 2022

One Week Until 10.10: CountingDown to Coresight Research’s10.10 Shopping Festival

We present three key insights into the 10.10 Shopping Festival as we countdown to the livestreamed event.

September 8, 2022

Capitalizing on Livestream Shopping Opportunities

August 31, 2022

VERB’s MARKET Host Shopfest 2022

July 20, 2022

Living Up to the Hype: How Digital Media Platforms Can Close the Loop Between Content, Culture and Commerce

May 17, 2022

Deep Dive: Understanding Livestream Opportunities: Global Retails Survey Findings

Febuary 1, 2022

Livestream E-Commerce Adoption – Survey Findings

January 16, 2022

Six Livestream Myth Debunked: How To Optimize US Livestream Strategies


September 24, 2021

10 Things To Know About the 10.10 Shopping Festival: Coresight Research Kicks Off Holiday Season with Livestream-Focused Event

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September 20, 2021

The 10.10 Shopping Festival 2021: A Primer

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August 25, 2021

Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Five Competing Startups, Five Myths Busted and Five Panel Insights

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August 17, 2021

Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live Commerce

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August 8, 2021 – Click the play icon above

10 Things To Know About the 10.10 Shopping Festival: Coresight Research Kicks Off Holiday Season with Livestream-Focused Event

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November 9, 2020

The Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success

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December 28, 2021

Live Streams Revive ‘Shoppertainment’ for a Luxury Consumer


November 2, 2021

Qurate’s Marathon Weekend of Livestreaming

Sourcing Journal

October 29, 2021

Sourcing Journal - 10/29/2021 Retail Tech: Klarna Brings BNPL to Stripe, ShipMonk Opens Mexico Warehouse to Leverage De Minimis

US Weekly

October 10, 2021

Phaedra Parks Explains Why Her Kids Have ‘Never’ Watched ‘Real Housewives of Atlanta’

Page Six

October 9, 2021

Phaedra Parks on ‘crazy’ single mom life and ‘looking for love’ again

E! Online

October 8, 2021

On The Scene: Britney Spears Takes Tahiti, Jennifer Lawrence Rallies and Julia Haart Creates Model Avatar

Sourcing Journal

October 6, 2021

Shopping Festivals Are Back. Will They Spur Early Holiday Sales?

Retail TouchPoints

October 6, 2021

Livestreaming Update: Coresight Debunks 5 Common Myths

Chain Store Age 

September 30, 2021

Three digital shopping events coming this fall


September 29, 2021

Target Joins in Pushing Start of Holiday Shopping to October

Coresight Research

September 28, 2021

Coresight Research Partners with Access Beauty Insiders for Second Annual 10.10 Livestream Shopping Festival

Retail Dive

September 22, 2021

Macy's, Neighborhood Goods to participate in Coresight's 10.10 Shopping Festival

Global Cosmetics News

September 22, 2021



September 20, 2021

Macy’s, Vera Bradley to livestream holiday event

Our Partners