WHAT IS 10.10?
10.10 is an annual, purpose-driven livestream shopping festival that connects consumers with brands and retailers to jump-start the holiday shopping season with special deals and exclusive offerings, while giving back to charity. The festival this year builds on the success of the 2020 and 2021 10.10 festivals that featured more than 50 retailers and more than 10 charities.








WHY LIVESTREAM
The festival this year is focused on showcasing livestreaming best practices to enhance engagement with consumers and create a repeatable new revenue stream for retailers. Livestreaming provides a channel for retail companies to meet fast-changing consumer demand—but, to capitalize on the burgeoning live shopping opportunity, they need to offer valuable content, leverage internal staff and external talent to host events, and establish a live shopping strategy that takes into account platforms and frequency of sessions.
Livestream shopping is a key component of our outlook for the future of retail. As brand and retailers face an uncertain economic environment following the pandemic, they are reinventing their business to stimulate demand and drive conversion. Cost-effective marketing channels such as livestream shopping and social commerce are ideal channels for brands and retailers to not only drive revenue, but also create deeper connections with their consumers, enhance brand and product education, reduce return rates and increase customer satisfaction.
Research & Education

October 1, 2022
One Week Until 10.10: CountingDown to Coresight Research’s10.10 Shopping Festival
We present three key insights into the 10.10 Shopping Festival as we countdown to the livestreamed event.

July 20, 2022
Living Up to the Hype: How Digital Media Platforms Can Close the Loop Between Content, Culture and Commerce

September 24, 2021
10 Things To Know About the 10.10 Shopping Festival: Coresight Research Kicks Off Holiday Season with Livestream-Focused Event
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September 20, 2021
The 10.10 Shopping Festival 2021: A Primer
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August 25, 2021
Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Five Competing Startups, Five Myths Busted and Five Panel Insights
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August 17, 2021
Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live Commerce
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August 8, 2021 – Click the play icon above
10 Things To Know About the 10.10 Shopping Festival: Coresight Research Kicks Off Holiday Season with Livestream-Focused Event
Read More >

November 9, 2020
The Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success
Read More >
Press
Barron's
December 28, 2021
Live Streams Revive ‘Shoppertainment’ for a Luxury Consumer
WWD
November 2, 2021
Qurate’s Marathon Weekend of Livestreaming
Sourcing Journal
October 29, 2021
Sourcing Journal - 10/29/2021 Retail Tech: Klarna Brings BNPL to Stripe, ShipMonk Opens Mexico Warehouse to Leverage De Minimis
US Weekly
October 10, 2021
Phaedra Parks Explains Why Her Kids Have ‘Never’ Watched ‘Real Housewives of Atlanta’
Page Six
October 9, 2021
Phaedra Parks on ‘crazy’ single mom life and ‘looking for love’ again
E! Online
October 8, 2021
On The Scene: Britney Spears Takes Tahiti, Jennifer Lawrence Rallies and Julia Haart Creates Model Avatar
Sourcing Journal
October 6, 2021
Shopping Festivals Are Back. Will They Spur Early Holiday Sales?
Retail TouchPoints
October 6, 2021
Livestreaming Update: Coresight Debunks 5 Common Myths
Chain Store Age
September 30, 2021
Three digital shopping events coming this fall
Bloomberg
September 29, 2021
Target Joins in Pushing Start of Holiday Shopping to October
Coresight Research
September 28, 2021
Coresight Research Partners with Access Beauty Insiders for Second Annual 10.10 Livestream Shopping Festival
Retail Dive
September 22, 2021
Macy's, Neighborhood Goods to participate in Coresight's 10.10 Shopping Festival
Global Cosmetics News
September 22, 2021
CORESIGHT RESEARCH CONFIRMS 10.10 LIVESTREAM EVENT IS BACK FOR 2021
NFR
September 20, 2021
Macy’s, Vera Bradley to livestream holiday event
Our Partners





