The festival this year is focused on showcasing livestreaming best practices to enhance engagement with consumers and create a repeatable new revenue stream for retailers. Livestreaming provides a channel for retail companies to meet fast-changing consumer demand—but, to capitalize on the burgeoning live shopping opportunity, they need to offer valuable content, leverage internal staff and external talent to host events, and establish a live shopping strategy that takes into account platforms and frequency of sessions.

Livestream shopping is a key component of our outlook for the future of retail. As brand and retailers face an uncertain economic environment following the pandemic, they are reinventing their business to stimulate demand and drive conversion. Cost-effective marketing channels such as livestream shopping and social commerce are ideal channels for brands and retailers to not only drive revenue, but also create deeper connections with their consumers, enhance brand and product education, reduce return rates and increase customer satisfaction.