10.10 Shopping Festival

WHAT IS 10.10?

10.10 is an annual US-based, purpose-driven shopping festival centered around revitalizing the hard-hit retail sector while strategically keeping the consumer at the core of its objectives.

In 2021, the 10.10 Shopping Festival will be held on October 10. It will be focused around accelerating consumer adoption of livestreaming; Coresight Research survey findings from March 2021 indicate that just 31.5% of US consumers have watched a shoppable Livestream, indicating huge opportunity in the online live-shopping space

The event will also support select charity organizations to enhance fundraising in a year when traditional philanthropic events have been limited due to few in-person events.


We are brands, retailers, technology partners, and retail industry associations that have joined forces to incentive early holiday shopping, increase consumer engagement and provide givebacks to philanthropic organizations while decreasing the pressures on the supply chain during the holiday season. 

WHY 10.10?

Shopping festivals have an impressive track record of success. Since their inception, Alibaba’s Singles’ Day and JD.com’s 6.18 in China have both grown exponentially. In 2020, 10.10 involved 50 retailers and brands, 13 charities and 11 supporting partners. We expect 10.10 to experience rapid growth.